I love the idea of this device and the app, but there are some fundamental flaws that need to be addressed. My gut tells me that there was little to no user experience testing done on this device/software combo. I love the fact that this product is extensible, so with any luck the app will mature. My gripes:
Once Ive turned on my receiver, my tv, etc. I typically dont want to turn anything on or off until time to pack it in for the night. Some devices are "always on". I WILL, however, want to switch inputs on multiple devices for things like watching AppleTV or switching over to the Mac Mini. So I should be able, for example, to create activities that dont require turning things on. I also should be able to add and remove devices from activities without having to delete the activity and start over. I get the desire for simplicity, but the app, for all the good stuff in it, is truly held back by the apparent simple-mindedness expressed in activity creation and editing, which are pretty much critical pieces of functionality, and happen to be required functionality by design, seeing as one cant really use the product at all without creating activities.
There are numerous positives that should be called out:
1) multiple protocols. I love how the hub detects and can work with wifi, bluetooth or IR devices.
2) device support: an astounding number of devices are supported without much effort needed for fine tuning. Seriously. If your device is found and identified, it can be manipulated. Perhaps much less so with a device that happens to be a computer, but really, who cares. Computer control could be dropped unless they want to commit to supporting the requisite protocols. Highly unlikely.
3) activities: despite my comments above, this product is on the right track. Flexibility and thoughtful expansion of control are needed.
4) extensibility: the capabilities of the product seem to be in large part dictated by the app, which can be upgraded.
The question is: are you itching for this now, or do you want to wait? I feel somewhat duped, having done a lot of research before buying, and this is supposed to be a great solution based on my reading. Is it? No. Can it be? Yes, and its not too terribly far away.